QUOTED

“As far as gear goes, you don’t need any of that sh*t. Nobody needs that stuff. If it makes people feel better to have a garage full of the very best gear available, great—I’ll sell it to them. We’re going to keep making the stuff, make it as good as we can, as functional as we can, but I don’t have any illusions that it’s very necessary. If you want real adventure, you leave all that at home and encourage the birds to sh*t on your head. That’s when you start having adventure.”

Yvon Chouinard